Privacy policy and processing of personal data

1. DEFINITION OF TERMS
- Personal data is all information about a natural person that can be identified or that can be identified by one or more specific factors that determine physical, physiological, genetic, mental, economic, cultural or social identity, including device IP address, data location, Internet ID, and information collected through cookies and other similar technologies.
- Administrator of personal data, Administrator - FOP Oleksandra Olehivna Samokhin. Date and number of entry in the Unified State Register of Legal Entities, Individual Entrepreneurs and Public Organizations: 03.10.2023, 2010350000000418438. Address for correspondence: 03122, Ukraine, str. Smolna 9b, for the company TEHNOTABLE.
- Policy - this privacy policy.
- Store - an online store managed by the Administrator at tehnotable.ua User - any physical or legal person who visits the Store.

2. PROCESSING OF PERSONAL DATA IN CONNECTION WITH THE USE OF THE STORE connection with the use of the Store by the User, the Administrator collects data in the necessary volume to provide the offered services and goods, as well as information about the User's activity in the Store. Detailed rules and purposes of personal data processing, which are collected during the use of the Store by the User, are described below.

3. PURPOSES AND LEGAL BASIS FOR THE PROCESSING OF STORE USAGE DATA
Personal data of all persons using the Store (including IP address or other identifiers and information collected using cookies or other similar technologies) is processed by the Administrator:
- For the provision of electronic services in the field of access to the content collected in the Store for Users, provision of feedback forms - the legal basis of processing is the need for processing for the performance of the contract (Article 6 Clause 1 letter b GDPR);
- To support purchases made without registration in the Store - the legal basis of processing is the need for processing to fulfill the contract (Article 6, Clause 1, letter b GDPR);
- To process complaints - the legal basis for processing is the need for processing to fulfill the contract (Article 6, Clause 1, letter b GDPR);
- For analytical and statistical purposes - the legal basis of the processing is the justified interest of the Administrator (Article 6 Clause 1 letter f GDPR), which consists in conducting analyzes of Users' activity and their preferences in order to improve the functionality and services provided;
- For the possible determination and defense of claims or protection against them - the legal basis of processing is the justified interest of the Administrator (Article 6 Clause 1 letter f GDPR), which consists in the protection of his rights;
- For the Administrator's marketing purposes.

4. PROCESSING OF ORDERS
Placing an order (purchase of a product or service) by a Store User is related to the processing of his personal data. The provision of data marked as mandatory is necessary for the acceptance and processing of the order, and their failure to provide leads to the impossibility of its execution. Providing other data is voluntary.

Personal data is processed:
- For the processing of the placed order - the legal basis of the processing is the need for processing for the performance of the contract (Article 6, Clause 1, letter b GDPR); to the extent of voluntary data, the legal basis for processing is consent (Article 6, paragraph 1, letter a GDPR).
- In order to fulfill the legal obligations assigned to the Administrator, resulting, in particular, from tax and accounting regulations - the legal basis for processing is a legal obligation (Article 6, Clause 1, letter c GDPR).
- For analytical and statistical purposes - the legal basis of processing is the justified interest of the Administrator (Article 6 paragraph 1 letter f GDPR), which consists in conducting analyzes of the activities of Users in the Store, as well as their purchasing preferences in order to improve the functionality used.
- For the possible determination and defense of claims or protection against them - the legal basis of processing is the Controller's legitimate interest (Article 6, Clause 1, letter f GDPR), which consists in protecting his rights.

5. CONTACT FORMS
The administrator provides the opportunity to communicate with him using electronic contact forms, as well as through e-mail or other forms of communication specified on the Store's website. The use of the form or communication through an e-mail address or other forms of communication indicated on the Store's website requires the provision of personal data necessary to contact the User and respond to the request. The user may also provide other data to facilitate communication or request service. The provision of data marked as mandatory is necessary for the acceptance and processing of the request, and their failure to provide leads to the impossibility of its processing. Provision of other data is voluntary. Personal data is processed:

To identify the sender and process his request sent through the provided form - the legal basis for processing is the need for processing to fulfill the contract for the provision of services (Article 6, Clause 1, letter b GDPR).
For analytical and statistical purposes, the legal basis of processing is the legitimate interest of the Administrator (Article 6, Clause 1, letter f GDPR), which consists in keeping statistics of requests submitted by Users through the Store, with the aim of improving its functionality.

6. MARKETING
The purpose of marketing: the Administrator processes personal data of Users for the purpose of conducting marketing activities, which may include:
- Display of marketing content that corresponds to the User's interests (behavioral advertising).
- Sending electronic messages about interesting offers or content, which in some cases contain commercial information.
- The Store administrator can send SMS messages with information about interesting offers, novelties or special promotions, which may contain commercial information. These newsletters are intended to inform Users about current offers and opportunities offered by our Store.
- In some cases, the Administrator uses profiling to implement marketing activities. This means that thanks to automatic data processing, the Administrator evaluates selected factors regarding individuals in order to analyze their behavior or create a forecast for the future.

7. BEHAVIORAL ADVERTISING
- The Administrator processes Users' personal data, including data collected through cookies and other similar technologies, for marketing purposes in connection with the delivery of behavioral advertising to Users (i.e. advertising that is tailored to the User's preferences). Processing of personal data also includes User profiling. The use of personal data collected through these technologies for marketing purposes is based on the legitimate interest of the Administrator and is carried out only if the User has given consent to the use of cookies. Consent to the use of cookies can be expressed through the relevant browser configuration, and can also be withdrawn at any time, in particular by clearing the cookie history and disabling cookies in the browser settings. This consent can be withdrawn at any time.

8. DIRECT MARKETING
If the User has agreed to receive marketing information via e-mail, his personal data will be processed for the purpose of sending such information. The basis for data processing is the Administrator's legitimate interest, which consists in sending marketing information within the scope of the User's consent (direct marketing). The user has the right to object to data processing for direct marketing purposes, including profiling. The data will be stored for this purpose for the duration of the legitimate interest of the Administrator, if the User does not object to receiving marketing information.

9. NEWSLETTER
The administrator provides the news distribution service under the conditions specified in the regulations to persons who have provided their email address for this purpose. The provision of data is necessary for the provision of the newsletter service, and failure to provide it leads to the impossibility of sending it. Personal data are processed:
To provide the service of sending newsletters, the legal basis for processing is the need for processing for the performance of the contract (Article 6, Clause 1, letter b GDPR).
In the case of sending marketing content to the User as part of a newsletter, the legal basis for processing, including profiling, is the legitimate interest of the Administrator (Article 6, Clause 1, letter f GDPR) in connection with the express consent to receive the newsletter.
For analytical and statistical purposes, the legal basis of processing is the Administrator's legitimate interest (Article 6, Clause 1, letter f GDPR), which consists in analyzing the activity of Users on this website in order to improve the functionality used.
For the possible establishment and assertion of claims or defense against them, the legal basis of processing is the legitimate interest of the Administrator (Article 6, Clause 1, letter f GDPR).

10. SOCIAL MEDIA
The Administrator processes personal data of Users who visit the Administrator's profiles on social networks (Facebook, Pinterest, Instagram, YouTube, Twitter). This data is processed only in connection with the maintenance of the profile, including informing Users about the activities of the Administrator and promoting various types of events, services and products, as well as for communicating with Users through the functions available on social media. The legal basis for the processing of personal data by the Administrator for this purpose is its legitimate interest (Article 6 paragraph 1 letter f GDPR), which consists in promoting its own brand and building and maintaining a community associated with the brand. Social media plugins are integrated on the Store's website. This means that if the User clicks on one of these buttons, certain information is transmitted to the providers of these social media channels. If the User is simultaneously logged into the corresponding social account, the social network service provider may combine this information with the User's account on the social channel and make the activity on the User's profile public in such a way that it will be shared with other network users. Plugins, so-called social network plugins , including Facebook, Pinterest, Instagram, YouTube and others, may be on the Store's website. The respective services are provided respectively:- Facebook and Instagram are operated by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 and Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA Facebook;- Pinterest is operated by: Pinterest Europe Ltd., an Irish company with registered office at: Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland or Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103;- YouTube operated by: Google, 1600 Amphitheater Parkway Mountain View, CA 94043 United States; - Twitter is operated by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The plugin only provides its provider with information about when the User had access to the Store. If, while browsing the Store's website or being on it, the User is logged into his account, for example, on Facebook, the provider is able to combine the User's interests, information preferences and other data obtained, for example, by clicking the "Like" button or leaving a comment, or entering the name of the profile in search engines. Such information is also transmitted directly to the provider through the browser. To avoid recording a visit to the User's selected account of this social media provider on the Store's website, log out of the account before viewing the Store. The Store's website also contains links to sites that are administered by entities independent of the Administrator, such as Facebook, Instagram, Twitter, Pinterest and YouTube. They may have separate terms or privacy policies. The Administrator recommends that you familiarize yourself with their content, as the Administrator has no influence on the collected data and data processing processes, as well as on the full scope of their collection, purposes of processing and duration of their storage. The administrator also has no information about the deletion of data collected by plug-in providers. 10. Addresses of plugin providers and their privacy policy URLs:- Facebook: http://www.facebook.com/policy.php; additional information about the collection of personal data: http://www.facebook.com/help/186325668085084, http://www.facebook.com/about/privacy/your-info-on-other#applications and http://www .facebook.com/about/privacy/your-info#everyoneinfo. Facebook has joined the EU-US Privacy Shield agreement, https://www.privacyshield.gov/EU-US-Framework;- Instagram: https://help.instagram.com/519522125107875;- Google: google.de /intl/de/policies/privacy and https://www.youtube.com/howyoutubeworks/policies/community-guidelines/. Google has joined the EU-US Privacy Shield agreement www.privacyshield.gov/EU-US-Framework;- Pinterest: https://policy.pinterest.com/pl/privacy-policy;- Twitter: https:// twitter.com/privacy. Twitter has joined the "Privacy Shield" agreement between the EU and the US, https://www.privacyshield.gov/EU-US-Framework. The video materials posted on the store's website are partially posted on the YouTube portal. All of these videos fall under "enhanced data protection mode", which means that no data about you as a user is shared with YouTube unless you play the video. Personal data is transmitted only after the video is played. We have no influence on this type of data transfer.****If you visit the store's website and play a video posted on YouTube, YouTube receives information that you have opened this video on the store's website, which involves the transfer of personal data to YouTube. This happens regardless of whether YouTube provides the user account you're signed in with or there is no account. If you are signed in to Google (and therefore YouTube), your data will be directly assigned to your account. If you do not want this assigned to your YouTube profile, please log out before playing the video. YouTube stores your data as user profiles and uses it for advertising purposes, market research and to develop its website as needed. This analysis is carried out, in particular (also for users who are not logged in), to present demand-based advertising and to inform other users of the social network about your activity on our website. You have the right to object to the creation of such user profiles, but please contact YouTube to exercise this right.** **More information on the purpose and scope of data collection and processing by YouTube can be found in the data protection statement. There you will also find additional information about your rights and setting options to protect your privacy: google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and adheres to the EU-US-Privacy-Shield agreement, www.privacyshield.gov/EU-US-Framework.**


11. COOKIES AND SIMILAR TECHNOLOGIES
Cookies are small text files that are installed on the devices of users browsing the Store. Cookies collect information that facilitates the use of the website - for example, by remembering the User's visits to the Store and the actions performed by him. "SERVICE" COOKIES The administrator uses so-called service cookies, primarily to provide the User with services provided by electronic way, and to improve the quality of these services. Therefore, the Administrator and other entities providing analytical and statistical services to him use cookies, storing information or accessing information already stored on the User's telecommunications terminal equipment (computer, phone, tablet, etc.). Cookies used for this purpose include: - cookies with data entered by the User (session ID) during the session (user input cookies); - authentication cookies used for services that require authentication during the session (authentication cookies);- cookies used to ensure security, for example to detect authentication fraud (user-oriented security cookies);- session cookies of media players (e.g. flash player cookies) for a time sessions (session cookies of multimedia players); - persistent cookies used to personalize the User interface for the duration of the session or a little longer (user interface customization cookies); - cookies used to remember the contents of the shopping cart for the duration of the session ( shopping cart cookies); To collect statistics, the Administrator uses the Google Analytics product, therefore the data of the User visiting the Website will be received by Google, 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). Google is certified within the program "Privacy Shield". As part of the agreement between the US and the European Commission, the latter established an adequate level of data protection for companies certified under the "Privacy Shield" program. Blocking Google Analytics access to user data is possible after the user installs the plug-in in the browser via the link: https://tools.google.com/dlpage/gaoptout/. If you are interested in the details related to data processing within the framework of Google Analytics, we encourage you to familiarize yourself with the explanations prepared by Google: https://policies.google.com/privacy?hl=pl. MARKETING COOKIES The administrator also uses cookies for marketing purposes, in particular in connection with targeted behavioral advertising for users. For these purposes, the Administrator stores information or gains access to information already stored in the user's telecommunications terminal equipment (computer, phone, tablet, etc.). The use of cookies and personal data collected through them for marketing purposes requires the consent of the user. This consent can be expressed through the appropriate browser configuration and can also be withdrawn at any time, in particular by clearing the cookie history and disabling cookies in the browser settings. GOOGLE ADS, FACEBOOK PIXEL The store website uses the Google Ads program. Google Ads is a program of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). As part of Google Ads, the Administrator uses so-called conversion tracking. When you click on an ad provided by Google, a conversion tracking cookie is set. Cookies are small text files stored in the web browser on the user's computer. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and the store's website are informed that the user went to this page after clicking on the advertisement. Each Google Ads client receives a different cookie. Cookies cannot be tracked through Ads customer websites. The information collected by the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. Clients are notified of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify the user. If you do not wish to participate in conversion tracking, you can opt out of this feature. To do this, it is enough to deactivate the Google cookie for tracking conversions in your Internet browser. You will then not be included in conversion tracking statistics. Cookies for conversions are stored on the basis of Art. 6 point 1 letter f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and advertising. For more information about Google Ads and Google Conversion Tracking, see Google's privacy policy at: https://www.google.pl/policies/privacy/. You can configure your browser so that you are informed about the generation of cookies and allow them only in certain cases, do not accept cookies in certain cases or in general, and activate the automatic deletion of cookies when you close the browser. Disabling cookies may limit the functionality of this website. For effective marketing and promotion of goods sold through the online store, the Administrator uses the "Facebook Pixel" function, which is provided by the social network Facebook, which is managed by Facebook Inc. in the USA and Facebook Ireland Ltd. in the EU. Facebook Pixel is a piece of code placed on the website of an online store. It allows Facebook to identify people who visit the web content of the Administrator as a target group for displaying advertising on their social profiles (e.g. within the framework of sponsored ads), which we regard as our legitimate interest (Art. 6 para. 1 letter f GDPR). As part of the Facebook Pixel feature, it is possible to show the Administrator's ads on Facebook only to Facebook users who have shown an interest in our services or have certain common factors (for example, an interest in certain topics or products, determined on the basis of visited tabs on our website, viewed products) who we transmit to Facebook (this is due to the operation of the Pixel installed on our website). The Facebook Pixel also helps the Administrator to understand the effectiveness of Facebook ads for statistical and marketing research by showing whether users were redirected to our services after clicking on Facebook ads (so-called conversion, which allows us to determine on which devices the user is active), for the purpose of creating so-called lookalike audiences or statistical duplicates (i.e. providing advertising to target groups similar to existing customers) and obtaining comprehensive website usage statistics. When you visit our website, the Facebook Pixel establishes a direct connection with the Facebook servers. In this way, the Facebook server receives a notification that the User has visited our website, and Facebook assigns this information to a personal Facebook user account. Further information about the collection and use of Facebook data, as well as your privacy rights and options, can be found in the data protection policy Facebook at https://www.facebook.com/about/privacy/update. Specific information and details about the features and functionality of the Facebook Pixel can be found in the Facebook Help section at https://www.facebook.com/business/help/651294705016616. This feature can be disabled as shown at https://www.facebook.com/settings?tab=ads. You must be logged in to Facebook for this. You can object to our use of the Facebook Pixel to process your personal data as follows: Users with a Facebook account by clicking on the following link: https://www.facebook.com/ads/preferences. Anyone can refuse to see interest-based advertising displayed by Facebook or its affiliates through the European Digital Interactive Advertising Association (opt-out) by clicking on the following link: http://www.youronlinechoices.com/en/your choices. Please note , that when the cookie block is removed, the data will be collected again by the Facebook Pixel.

12. PERSONAL DATA PROCESSING TERM
We will process personal data during the term of the contract and the time necessary to demonstrate the performance of the contract, i.e. during the statute of limitations.

13. USER RIGHTS
Data subjects have the following rights:
- The right to information about the processing of personal data - the Administrator provides information about the processing of personal data, including, first of all, the purposes and legal grounds of processing, the amount of stored data, subjects to whom personal data is disclosed, and the planned date of their deletion;
- The right to receive a copy of the data - the Administrator provides a copy of the processed data regarding the person making the request;
- The right to correction - the Administrator removes any inconsistencies or errors regarding the processed personal data, as well as supplements or updates them if they are incomplete or have changed;
- The right to delete data (the so-called right to be forgotten) - is the basis for requesting the deletion of data, the processing of which is no longer necessary to achieve any of the purposes for which it was collected;
- The right to restrict processing - the Administrator shall cease to carry out operations with personal data, with the exception of operations to which the data subject has given consent and their storage in accordance with the accepted storage rules, or until the reasons for the restriction of data processing cease (for example , a decision of the supervisory body will be issued, allowing further data processing);
- The right to transfer data - to the extent that the data is processed in connection with a concluded contract or expressed consent, the Administrator shall release the data provided by the person to whom it relates in a format that can be read by a computer. It is also possible to request that the data be sent to another institution - provided that both the Administrator and the other institution to which the data are transferred have the appropriate technical conditions allowing such transfer;
- The right to object to the processing of data for marketing purposes - the data subject may at any time object to the processing of personal data for marketing purposes, without the need to justify such an objection;
- The right to object to other purposes of data processing - the data subject may at any time object to the processing of personal data based on the legitimate interest of the Administrator (for example, for analytical or statistical purposes or for reasons related to the protection of property). Objection in this regard must contain justification and is subject to the Administrator's assessment;
- The right to withdraw consent - if the data is processed on the basis of consent, the data subject has the right to withdraw it at any time, which, however, does not affect the lawfulness of the processing carried out before the withdrawal of this consent;
- The right to file a complaint - if it is considered that the processing of personal data violates the provisions of the GDPR or other provisions on the protection of personal data, the data subject may file a complaint with the President of the Office for the Protection of Personal Data.
A statement regarding the realization of the rights of data subjects, together with an indication of which statement we are making, can be submitted: in writing to the address of the TEHNOTABLE office: 03122, str. Smolna 9b, Kyiv, Ukraine by Administrator's e-mail: tehnotable@gmail.com; If the Administrator cannot determine the content of the request or identify the person submitting the application based on the application, he will ask the applicant to provide additional information. Responses to applications will be provided within one month from the moment of their receipt. If it is necessary to extend this period, the Administrator will inform the applicant about the reasons for such an extension. The answer will be sent to the e-mail from which the application was sent, and in the case of applications sent by letter, by regular mail to the address indicated by the applicant, if the content of the letter does not indicate a desire to receive feedback to an e-mail address (in this case, an e-mail address must be provided).

14. SECURITY OF PERSONAL DATA
The administrator constantly conducts a risk analysis to ensure the safe processing of personal data - above all, making sure that only authorized persons have access to the data and only to the extent necessary for the job. The administrator ensures that all operations with personal data are recorded and performed only by authorized employees and colleagues. The administrator takes all necessary measures to ensure that its subcontractors and other cooperating entities guarantee the application of appropriate security measures in each case when they process personal data on behalf of the Administrator. 15. CONTACT INFORMATION Contact with the Administrator is possible in writing at the address of the TEHNOTABLE Administrator's office: 3122, str. Smolna 9b, Kyiv, Ukraine, by email of the Administrator: tehnotable@gmail.com; 16. CHANGES TO THE PRIVACY POLICY The policy is constantly reviewed and updated as necessary.